Many people, including some marketers still wonder how this SMS marketing campaigns has slowly and gradually taken preeminence over all other marketing campaign tools. The answer could be because it makes use of modern technology that people are already used to. For those of us that own a mobile phone, we can agree that texting is one of the simple basic functions of the device. It is so simple that it is estimated that a billion text messages are sent and received throughout the world in just a single day. When you hear things like that you immediately begin to understand how and why SMS marketing campaigns were born.
As a marketer, the greatest setback to the use of this marketing tool is the inability of collecting your customers phone number.
For some of us this may be a simple task as you may have already capitalized on effective customer care facilities in your business in the past. If you consider the task to be a bit herculean, then it is probably because you have not really laid much emphasis on your customer welfare. Customers generally like to be treated with respect and care and if you can show that to them genuinely, they would definitely stick around. When you see people always going to a particular business store to purchase an item and may even travel miles just to get to the store, you may begin to wonder what is wrong with such a customer.
The truth is not many businesses have friendly customer care-oriented representatives or sales personnel. When you successfully secure the trust of your customers, you can tell them you intend to start notifying them about any new or special offers in the business at a no charge cost. Loyal and esteemed customers would be happy to give you their number. Now that you have their numbers, you can now occasionally send them business promo and discounted offers when you know they would be interested.